A critical look
at the trends of how the use of the social media has dominated the
dissemination of information and news stories have push the journalism
profession to the edge of collapsing. An instance the use of the social media
such as twitter ,Facebook , BlogSpot and the likes in transferring messages
across the media which is much fast and accessible as compared to the of the
main stream journalism where messages are sent across with the use electronic,
waves where its operate based on it reach coverage. Hence information sent
across using the social media gets down well with the audience due to its wide
range of coverage and its accessibility in view with the traditional media
which is extensively used by the mainstream professionals.
Innovation has
been the core element of this era, it is frequently said that society is living
in an information age; hence it has pave the way for the provision of
diversities of information technologies world over. These technologies ranges
from phone, social networking to other devices such printers, multiple voice
recorders that have boost the effect of good communication all over. In the
view of this inventions led to the rise of the term citizen journalism, where
ordinary individual have the edge to send news stories via the above mentioned
social networking.
With rise of
citizen journalism due to the advent of social media , a core element of new
media, for the purpose of understanding , we love to fully expand on the term,
how its personnel’s operate , it merits and demerit, and how it affect the
activities of traditional media and lastly how to tackle these effects
A citizen is an
individual who has the legal right to stay in a country. Citizen journalism is
different from civic or community journalism, where the latter is perform by
professionals ,however, to the ordinary man on the street, the former simply
refers to an individual who send messages or information via the internet using
the social media such Facebook, BlogSpot about an issue of concern for consumption
of the general public. Aside the above basic knowledge of the term, other
school of thoughts have come out with different definition to this concept.
Courtney C Radsch a school of thought, sees term to mean an alternative and activist
form of newsgathering and reporting that functions outside mainstream media
institutions, often as response to the shortcoming in the professional
journalistic practices but is driven by different objectives and ideals and
relies on alternative sources of legitimacy than traditional journalism. Also
Jay Rosen proposes the term as’’ when the people formerly known as audience
employ the press tools they have in their possession to inform one another’. From
the definitions above, citizen journalism can be term as participatory or
democratic journalism where the view of any concern citizen is taken into
consideration as far as is news worthy. Also it can be ascertain the term as
individuals taking the role traditional journalist by collecting, reporting,
analysing and disseminating information via the social network.
Citizen
journalist using the social media to play the journalistic role poses a threat
to the traditional media.
''It is very possible that the near future many witness the extinction of print media
corporations, in favor of digital media corporations was only the
beginning of a much larger shift. Though many people do still read news
online that has been produced by traditional outlets, many users are now
expressing that they feel the traditional outlets are 'too slow' or
that their reporting has 'too much of an agenda'. While this attitude
towards traditional media has been around for a long time, the
prevalence of mobile devices that can record pictures, video and have
constant internet connections, combined with the growing popularity of
social networking sites has actually made it possible for people to
produce and share news themselves''.(Jayson Demers)
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| social media and traditional media |
WHY
IS IT CONSIDERED AS A THREAT
Social media’s
reach is wider than that of the traditional media. An example is that, a person
might get into contact with an issue and reports it on Facebook. The message
cuts across worldwide and different people from different places get to know
about that issue unlike a traditional or mainstream media who in its operations
might report on an issue and that would not have a wider coverage like that of
the social media.
Also,
advertising is much cheaper on social media than in the traditional media. Now goods and services are advertised on Facebook,
twitter, and on individual’s blog sites. It is well known that most traditional
media houses depend on advertising for survival. Now that people choose to
advertise on social media, the traditional media is affected financially.
Social media
helps bring out creativity in the individual or citizen. Individuals who report
via Facebook, blogs, twitter etc., don’t report only words but also attach
videos and audio files and images which explain his or her reportage and makes
it lively than that of the traditional media where you are restricted to a
particular format.
Some of the weakness of citizen journalism is
their lack of training, personal interest and copy wright issues.
Professional
journalism are properly trained to understand the libel law which regulates the
style of writing for public consumption, hence they (journalist) knows what is
lawful and unlawful in connection to the what is news worthy or not. An
instance is during the recent presidential petition in Ghana; almost all the
convicted of libel contempt were either not properly trained journalist or have
not full grasps of the libel law. Another disadvantage of citizen journalism is
the probability of the individual being bias, thus to manipulate the
information to suit his or her course.
An example is the Boston Marathon bombing where a citizen journalism
wrongly accused some individuals as the culprits of the properly to satisfy his
or her on desires hence causing huge tragedy for innocent people and also
slowing down police investigation. Lastly the threat place on them by the copy
right law, where individual use their information without their knowledge
either to advantage or not.`
HOW
THE TRADITIONAL MEDIA SHOULD STARTEGISE TO MEET THE CHANGING TREND
The traditional
media are now employing new media strategies in their way of disseminating
news. They are now using the social media to interact with its audience. An
example is that, most media houses employ social media representatives to help
circulate their issues and get feedback as soon as possible.
Most of the
reportage by citizen journalist via social media are rumours. Some turn out to
be false since there is no censoring.
The traditional media could use their own social media to correct those
rumours.
An example is an
instance when an ex-footballer called Mohammed Polo tweeted that ‘’ I think
Kelvin Prince Boateng is not committed to the Black stars’’. A journalist
called Ransford Frimpong Prempeh debunked it using proper journalistic approach
i.e. researching on issue. He also did that via the
social media.
To conclude, as
it is popularly said that two heads are always better than one head and also,
interdisciplinary approach is key to academic success. Based on the information
presented above, we propose the traditional to take advantage of the invention
of the social media to meet their handicap of information outrage and its
accessibility.
GROUP MEMBERS
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REFERENCES
http://www.huffingtonpost.com/jayson-demers/how-social-media-is-suppo_b_3239076.html

